Top 5 Beauty Retail Apps on Android in Romania - Q1 2024

In the first quarter of 2024, the performance of the top 5 beauty retail apps on the Android platform in Romania presented a variety of trends. The data, sourced from Sensor Tower, offers a comprehensive look at weekly downloads and active users for these leading apps.

Notino: perfumes and cosmetics experienced fluctuations in weekly downloads, starting the quarter at 6K and reaching a peak of nearly 10K by the end of March. Active users showed a positive trend, increasing from 25.3K in early January to over 30K in the last week of March.

Sephora - Make-up, Beauty saw a notable spike in downloads towards the end of February, with numbers jumping from around 2.8K in mid-February to 7.2K in early March. However, active users peaked at 17.1K in late February before declining to approximately 10.3K by the end of March.

CHARLOTTE TILBURY had relatively low download numbers throughout the quarter, with the highest weekly download count being 84 in February. Active users remained steady, fluctuating between 52 and 104 during the quarter.

Perfumerías DRUNI had minimal activity in terms of downloads, with the highest weekly count being 15 in mid-January. Active user numbers were stable, hovering around 115 to 125 throughout the quarter.

Lastly, Nykaa Fashion – Shopping App showed very low download activity, with only a few downloads recorded in January and February.

For more detailed insights and data, visit Sensor Tower.